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Friday, January 18, 2019

MEDIA KIT ADVERTISING OPPORTUNITIES

Thank you for your interest in Medical Device News Magazine. Our publication boasts an impressive database of subscribers. They include: 

  • Medical specialists

  • Industry Managers/Executives

  • Venture Capitalists

  • Other Allied-Health

THE THOUGHT BEHIND MEDICAL DEVICE NEWS MAGAZINE

Many publishing houses are finding it challenging selling print and banner advertising. As a result, they are forced to “control” print subscriptions. Although publishers will create special sections to attract advertisers, it is becoming increasingly more difficult to engage advertisers.  Special sessions are costly, and publishers make no effort to social media market out campaigns and news.

So why are we different? Medical Device News Magazine is a division of a PR agency who has represented numerous medical device startups with limited advertising budgets.  The advertising options we offer puts the advertiser in the driver’s seat.

We accept well-written KOL authored articles that we feature as “Guest Editor” “News of Interest” or other.  We distribute authored articles to our subscribers. PLUS, we saturate various social media networks with your news.  Not once but three times over a 30-day period. We do not accept articles for products “As Seen On TV” or non-related medical news.

REASONS TO ADVERTISE WITH MEDICAL DEVICE NEWS MAGAZINE

Dozens of medical specialists and industry executives are interested in learning more about your devices, technologies, products or services.  Readers respond favorably to KOL authored articles.

We offer a targeted distribution service. Our database is clean and up-to-date.  You can also include your own database if you are looking to target a specific audience.

Value For the Money: The cost to advertise in Medical Device News Magazine is reasonable. We offer advertises an opportunity to submit KOL authored articles PLUS a complimentary banner. (We suggest banners not appear in the same month as the featured KOL article).

Risks and Benefits: It is well documented that advertising can be unsuccessful for several months, but then yields results. You can advertise with Medical Device News Magazine for 12 months and it won’t break the bank.

ADVERTISING OPTIONS

OPTION 1: ARTICLE GUIDELINES AUTHORED BY A MEDICAL SPECIALIST

PROVIDE A KOL FEATURED ARTICLE: Articles can be authored by an expert who may want to express their opinions and views regarding their experience using a medical device, diagnostic imaging, diagnostic testing, etc.

POSITION OF A PHYSICIAN AUTHORED ARTICLE: Home page of Medical Device News Magazine.

CALL OUT:  Caption to be provided by the advertiser.

REQUIREMENT: Authored by a medical specialist/other.

SUGGESTED WORD COUNT: 800 – 1000 words (we do accept no word limit articles).

VIDEO: A YouTube video can be provided or an embedded code.

IMAGES: We require a photograph of the author along with their name, title, affiliation, etc. In addition, you can provide up to five (5) images.

RATE: $500 USD for 30 Days. Includes distributing 3 e-mail blasts (throughout the 30-day period) to the appropriate medical specialist utilizing (three) 3 different subject lines (provided by the advertiser) that will point back to the same article on the Medical Device News Magazine website. In addition, your news will be distributed via several social media networks up to six (6) times during those 30 days using six (6) different captions of your choice. BONUS:  In addition we will accept a 336 x 280 banner to be placed on the home page of the magazine. A hyperlink to a landing page is suggested.

OPTION 2: ARTICLE GUIDELINES AUTHORED BY AN INDUSTRY EXPERT

FOCUS:  Articles can be authored by a CEO or other industry executive. The authored article should be newsworthy. For example, provide an oped regarding changes you see happening in the medical device industry, reimbursement issues, security/breach issues, or simply provide an update on one of your devices (improvements, software updates, etc.).  

POSITION OF ARTICLE:  Front page of Medical Device News Magazine.

CALL OUT: Industry Focus on “Name of Device Company” or another caption that can be provided by the advertiser.

SUGGESTED WORD COUNT: 800 – 1500 words (we accept no word limit articles).

VIDEO: Provide up to 3 videos with a YouTube or embedded code.

IMAGES: Up to 5 images.

RATE: $600 USD for 30 Days. Includes distributing 3 e-mail blasts (throughout the 30-day period) to the appropriate medical specialty or industry database utilizing (three) 3 different subject lines (provided by the advertiser) all pointing back to the same article on the Medical Device News Magazine website. In addition, your news will be distributed via several social media networks up to six (6) times during those 30 days using six (6) different captions of your choice. BONUS:  In addition we will accept a 336 x 280 banner to be placed on the home page of the magazine. A hyperlink to a landing page is suggested.

OPTION 3: SUBMIT PRESS RELEASES

FOCUS: Submit a press release for guaranteed placement and distribution via social media.

POSITION OF PRESS RELEASE: Home page of Medical Device News Magazine.

SUGGESTED WORD COUNT:  No word limit.

VIDEO: Includes a video.  Please provide a YouTube or embedded code.

IMAGES: Includes up to 5 images.

RATE:  Option 1:  Six month program:  $2000.00.*   Option 2:  One year program:  $3500.00.*  Includes placement on the home page of the website and distribution via social media outlets.

OPTION 4: EXHIBITING AT MEDICAL CONFERENCES

COMPANIES EXHIBITING AT MEDICAL CONFERENCES

Are you planning on exhibiting at a medical conference? Provide Medical Device News Magazine with a JPEG announcing your participation at a conference or details regarding a non-CME activity along with a hyperlink to a landing page. The email will be sent to our database of subscribers.

COST:  $500 USD PER E-MAIL – INCLUDES THE FOLLOWING: 

Two (2) e-mail blasts per image to our suggested medical specialty database.

(Suggest e-mails be sent one week apart).

Custom e-mails can also be sent to your list of potential customers.

Image will be distributed via several social media networks two (2) times using Twitter/Facebook/LinkedIn captions of your choice.

OPTION 5: WEB-EX ACTIVITY

Organizing a WebEx?  Provide a JPEG with details of your WebEx and a hyperlink to a landing page.

COST:  $500 USD PER E-MAIL. INCLUDES THE FOLLOWING: 

Two (2) e-mail blasts per image to our suggested medical specialty database. (Suggest e-mails be sent one week apart).

E-mails can also be sent to a list that you provide.

Image will be distributed via several social media networks two (2) times using Twitter/Facebook/LinkedIn captions of your choice.

OPTION 6: BANNER ADVERTISING

Excludes Advertorial

$1,000 HALF PAGE ADVERTISEMENT 330 x 600 pixels. 30 Days Placed on the Home Page of Medical Device News Magazine. REQUIRED: All artwork should be 72 dpi resolution. Maximum file size 150 Kb. Please supply a working referring Click Thru URL.

$700 PICTURE LEADER BOARD 728 x 90 pixels. 30 Days. Placed on the Home Page of Medical Device News Magazine. REQUIRED: All artwork should be 72 dpi resolution. Maximum file size 150 Kb. Please supply a working referring Click Thru URL.

$500 RECTANGLE. 336 x 280 pixels. 30 Days. Placed on the Home Page of Medical Device News Magazine. REQUIRED: All artwork should be 72 dpi resolution. Maximum file size 150 Kb. Please supply a working referring Click Thru URL.