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Endologix reports that Mr. Morrow brings a wealth of executive marketing experience in medical devices. Most recently, he led the Coronary Division and Marketing Function for Abbott Vascular. While at Abbott, he was responsible for all elements of commercial operations and concurrently responsible for global volume and market share. He led a transformation of the marketing strategy to rejuvenate the core business, achieving global leadership share in metallic stents, and further transformed the global commercial model and upstream pipeline in both metallic stents and guide wires. He also created the company’s Centers of Marketing Excellence, which included Abbott Vascular’s first-ever digital marketing, hospital administrative customer marketing, and direct to patient marketing capabilities.
Before joining Abbott, Mr. Morrow served in executive, medical device marketing roles at Novartis, Johnson & Johnson, and Invisalign (Align Technology).
John McDermott, Chief Executive Officer for Endologix, said, “We are very excited to welcome Greg to Endologix’s executive team. He is a proven marketing executive with a strong track record of growing medical device businesses in highly competitive and challenging environments and achieving breakthrough results. His experience will be invaluable in both strengthening our brand value proposition and maximizing the impact of our innovative new product pipeline.”
Greg Morrow replied, “I am thrilled to have the opportunity to lead Endologix’s global marketing team. The Company has built an impressive new product portfolio, and our marketing team’s goal is to effectively launch these new technologies, strengthen the brand, and provide excellent clinical outcomes for physicians and their patients.”
Mr. Morrow earned his MBA from the University of Maryland and a Bachelor of Science in Industrial Engineering from the U.S. Naval Academy. He is also a graduate of the Stanford Executive Program and a combat veteran of the Persian Gulf.