Herta Launches a New Technology That Allows Facial Identification Even With a Mask

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The Yozma Group Korea, Atain Specialty Insurance Company and the Weizmann Institute of Science participated in the round.

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Based on Deep Learning technology, Herta’s algorithms provide very high identification rates, especially in identity verification tasks and their reliability is very high, even when people hide a large part of their face. It is worth noting that the most differential part of the human face is in the eye region.

The launch of this software is key for automatic passenger identification systems, such as border control with the passport. This way it will not be necessary for the person to remove the mask, avoiding possible contagion or long waiting times. Its application, in general, extends to any type of access control or identity verification system.

Herta expects that the impact of this new technology in the market will be very important worldwide and that it will be massively used in environments such as transportation, health, government, events, sports stadiums or in the gaming sector.

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