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January 13, 2021

Matt Cronin has significant industry experience and was most recently the Senior Vice President of Sales and Marketing for the Americas at joimax, where he developed and led a team introducing novel endoscopic spinal decompression systems into the U.S. market reports Spineology.

Prior to leading the sales and marketing teams at joimax, Matt Cronin held leadership positions in Stryker Corporation’s spine and orthopedics divisions. He has a distinguished record of success in positioning medical device organizations to achieve sustainable growth.

“Matt’s extensive experience in the endoscopic spine and spinal implant markets will greatly aid in leading commercialization efforts across our entire product portfolio,” said John Booth, Spineology CEO. “His breadth of experience working with new and novel technologies will be especially synergistic with Spineology’s recently granted OptiMesh® expandable implant and our OptiLIF® procedure.”

“Minimally invasive spinal procedures have been gaining popularity in the U.S. Matt’s endoscopic experience will be a great addition to the team as we roll out the OptiLIF procedure in the U.S.,” said Dan McPhillips, Spineology Vice President of Marketing and Medical Education.

“I am honored to join a company so focused on conserving anatomy during spine surgery. I look forward to working with an ambitious and eager team in anticipation of launching OptiLIF. The experiences I had with surgeons at joimax, and what I anticipate with Spineology, lead me to believe this industry is ready for the next evolution toward improving patient care,” Matt Cronin said. “What a great time to join Spineology.”

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