Tele: 561.316.3330
Breaking Medical Device News

Wednesday, October 20, 2021


HomeSeno Medical Instruments Inc.Seno Medical Instruments and "Know Your Lemons" Team Up

Seno Medical Instruments and “Know Your Lemons” Team Up

New survey demonstrates women play a critical role in symptom(s) discovery

Seno Medical Instruments, Inc. a Texas-based medical imaging company developing breakthrough breast cancer diagnostic technology, teamed up with the Know Your Lemons campaign to conduct the survey in the Netherlands, which has one of the highest incidence rates in the world, during October’s Breast Cancer Awareness Month.

Sponsored by the international breast cancer charity, the Know Your Lemons Foundation focuses on breast health education to overcome taboos, fears, and literacy issues. The most famous image of their campaign uses 12 lemons in an egg carton that illustrate 12 signs of breast cancer. The study found that the image improved early detection.

When patients were asked about their symptoms, initially just 11 percent thought they had more than one symptom. However, when patients were shown the 12 symptoms of breast cancer image, 41 percent identified that they had two or more symptoms of breast cancer. Sixty-eight percent of women who had a noticeable symptom said the image would have helped them had they seen it before they were diagnosed.

Only one-third of patients surveyed were old enough for routine mammogram screening (age 50 or older), so symptom awareness was particularly critical for this population. Importantly, self-exam helped one out of five patients find breast cancer. For those that reported not performing a regular self-exam, 44 percent said the reason was simply forgetting to do it.

Through the partnership with Know Your Lemons, Seno Medical supports educational activities focused on healthcare providers across the Netherlands where its opto-acoustic ultrasound imaging technology is already in use providing more information about the abnormal blood vessels and oxygen content of potential tumors.

“Doing whatever we can to diagnose breast cancer early is the mission of our company,” said Tammy Garcia, the senior vice president of sales and marketing at Seno Medical. “We’re thrilled to be making a difference by educating and empowering women and men so they can take care of themselves and seek help early.”

“When a woman is diagnosed at the earliest stage, survival rates are nearly 100 percent,” says Dr. Corrine Ellsworth-Beaumont, founder and designer of Know Your Lemons. “Our charity has reached over half a billion women (and men) around the world, but we won’t rest until we reach everyone. Awareness is something that goes beyond October—it’s a year-round effort. We hope to send out hundreds of posters this November to make a difference in the Netherlands.”

One of the survey respondents, Amanda Menno, age 46 from Hoogland, knew she had a symptom because of the campaign. “Once I saw all the different symptoms of breast cancer, the image got stuck in my mind, which was a good thing since I discovered a dimple in my breast a short time later. Because of Know Your Lemons, I knew that I had to see my doctor as soon as possible.”

With the support of Seno Medical, Know Your Lemons is offering a free poster, while supplies last, to patients and healthcare providers in the Netherlands to boost educational efforts. Details here.

Medical Device News Magazine
Medical Device News Magazine is a division of PTM Healthcare Marketing, Inc. Pauline T. Mayer is the managing editor.

Stay Connected


Don't Miss

Contraline Closes $10.7 Million Series A Financing to Become a Clinical Stage Company

This infusion of capital will support the initiation of a first-in-human trial of ADAM™, the world’s first hydrogel implant designed to provide long-lasting, non-permanent contraception for men.

Adam S. Epstein New CEO of AliMed, Inc.

In his prior role as Chief Commercial Officer, Epstein directed all customer-facing, demand generation and product development activities. Under his new leadership, AliMed will continue to build a robust portfolio of contracted positions with major, national GPO’s, IDN’s, and Distribution partners to drive sales growth.

Tony Collins Appointed CFO of Xenter

“Xenter is building a platform for medical innovations that is transformational. The only way we can achieve our objectives is if we have great leaders like Tony Collins leading our company,” stated Richard J. Linder, Founder, Chairman & CEO of Xenter, Inc. “Tony brings incredible depth and experience to his new role as Chief Financial Officer.

Scott Sexton Appointed President at FIGUR8

"Scott brings to FIGUR8 30 years of workers' compensation, casualty, disability, and commercial health experience, most recently serving as a market leader for CorVel's national carrier practice sales team," said Nan-Wei Gong, CEO, and co-founder of FIGUR8.

Insulet Announces Board of Director Changes with Appointment of Luciana Borio, M.D. and Retirement of Sally W. Crawford

Luciana Borio MD is a respected physician with vast experience in advancing major regulatory and policy agendas for the United States.

Ganymed Robotics Awarded a €2.5M Grant from the EC through the EIC Accelerator Program

Ganymed Robotics is developing a radically new approach to surgical robotics by combining computer vision, a branch of artificial intelligence, and mechatronics.

By using this website you agree to accept Medical Device News Magazine Privacy Policy