Silk Road Medical is a private company that develops and manufactures less-invasive medical devices intended to improve the treatment of carotid artery disease through proprietary transcarotid therapies. (This proposal is GOOGLE non-searchable).
September 7, 2018 Mr. Michael Chang Director, Market Development SILK ROAD MEDICAL 1213 Innsbruck Drive Sunnyvale, CA 94089 Telephone: 408.585.2181 Email: firstname.lastname@example.org
Six (6) Month Advertorial Marketing Campaign with Medical Device News Magazine
Statement of Work (SOW)
October, November 2018, January, February, March April 2019 Campaign (Excludes December 2018)
Silk Road Medical (SRM) to provide 6 KOL authored articles (academic/non academic) to consist of up to 1,000 words along with an image of the author, their title, affiliation, city, state, and country. SRM can provide up to five (5) images. Editorial can include a YouTube video featuring the author or “other” along with an embed code to compliment the editorial. Note: SRM may want to consider providing a video clip from another medical specialist complimenting the authors opinion, etc.
Note: SRM can provide their own database of potential end users.
Bonus: SRM can provide a banner advertisement. Dimensions 728 x 90 pixels.
Medical Device News Magazine (MDNM) Execution Strategy
Position editorial on the home page of the MDNM website.
MDNM to circulate editorial 5 times over a 30 day period via social media with different headlines and captions. It is suggested that SRM provide 5 unique subject lines.
MDNM will set up 3 email blasts over a 30 day period (spaced accordingly) to the appropriate MDNM medical specialist database each time using 3 different subject lines (to be provided by SRM but with input from MDNM).
In addition, MDNM will email blast to a designated SRM database to target potential end users.
MDNM will place SRM banner advertisement on the magazine’s website at the top of the page for a period of six months.
Total Cost for Campaign: $3,000.00*
Silk Road Medical authorizes this media campaign and a 50% Deposit Due Upon Signing