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HomeEXECUTIVESVim Appoints Mike Leonard As CRO

Vim Appoints Mike Leonard As CRO

Leonard will lead all revenue-related functions, along with the company’s expansion to the technology hub of Boulder, Colorado.

Vim is a healthcare platform company offering advanced technology to improve value-based performance for health insurers, care providers, and the members they mutually serve.

Today Vim announced the expansion of its senior leadership team with the addition of Mike Leonard as the company’s Chief Revenue Officer (CRO).

Leonard’s appointment comes on the heels of the company’s $24M Series B financing and significant growth in customer and business operations. Leonard will lead all revenue-related functions, along with the company’s expansion to the technology hub of Boulder, Colorado.

“2019 was a watershed year in terms of our growth and evolution. With Mike’s two decades of technology and leadership experience, we are doubling down on expansion efforts to impact as many healthcare consumers as possible. Mike joining our team is a real validation of the value Vim delivers to our members, payer customers, and provider partners,” said Oron Afek, CEO and Co-founder of Vim. “As more payers and care providers integrate with Vim’s technology, we are able to significantly impact the total cost of care across the country – accelerating the promise of value-based care.”

Before joining Vim, Leonard was Chief Commercial Officer at Castlight Health leading all go-to-market teams for Castlight’s health navigation platform. During his tenure, he was responsible for record-breaking sales of digital health engagement and navigation solutions across employer and health plan channels. Prior to Castlight, Leonard was Executive Vice President of Sales and Marketing at Jiff, purchased by Castlight in April 2017.

“Vim’s critical infrastructure software for value-based care is simple to implement and easy to use for care providers and health plan members. I am excited to build on their results with healthcare payers and thousands of providers across the country,” said Leonard. “I am humbled to join such a fantastic mission-driven team, and I look forward to leading our growth across additional markets and membership segments.”

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Medical Device News Magazine is a division of PTM Healthcare Marketing, Inc. Pauline T. Mayer is the managing editor.

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