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Based in Skokie, IL, the company reports that Jeff Babbe will be responsible for oversight of sales representatives in the expanding Midwest Region, as well as executing the sales strategy for the NaturalVue® brand portfolio of products.
During his tenure with the company Babbe has quickly risen to become a favorite with the accounts he calls on with his mix of humor and personality. His approach helps to educate, inform and connect with customers in an engaging way, leading to strong relationships. The appointment reflects his success in his previous position, as well as his demonstrated leadership and commitment to results.
On Babbe, Tony Sommer, VTI’s Senior Vice President of Sales & Marketing said, “We are delighted with the results achieved and relationships Jeff has produced in his market.” “This promotion highlights our organization’s commitment to promotion-from-within the company. Jeff is a results-driven sales leader with exceptionally strong industry experience who exemplifies the kind of team we are building to meet the needs of our customers,” said Sommer.
Babbe has more than 20 years’ experience in the vision care industry. Prior to his promotion, he held several sales and training positions with CIBA Vision and Alcon.
“I’m very excited to get to be part of the growth of VTI and helping to lead the Midwest District in expanding our NaturalVue family of lenses to our ECP partners,” says Babbe. “We have an incredible sales team, eye care professionals who are looking for the best vision solutions for their patients, and a great portfolio of innovative products. My team and I look forward to the challenges and opportunities.”