Comar, a market-leading designer and manufacturer of innovative plastic solutions for the medical and healthcare markets, today unveiled a brand refresh including a new logo, visual elements, and market-specific sub-brands. The refresh comes as the company continues its growth trajectory and furthers its commitment to customer centricity.
“Since Comar’s founding 72 years ago, we’ve constantly been evolving to better serve our customers – through new services, capabilities, and engineered solutions, said Mike Ruggieri, CEO of Comar. “Furthering this spirit of evolution, I am excited to launch our brand refresh as a signal of our continual improvement and to herald the next evolution of Comar.”
Underlying this strategic and creative brand transformation is the organization’s deeply felt purpose of helping create solutions that enhance and extend lives. “For decades, Comar has maintained a consistent focus on solving ever more complex problems in the medical and healthcare markets. We respond to manufacturing challenges and regulatory hurdles with creative approaches and robust processes; we have earned a reputation as a partner you can rely on to launch high-impact packaging and medical solutions that positively impact the world around us,” said Ruggieri.
In addition to the visual brand refresh, the introduction of the company’s sub-brands provides the dedicated focus to conquer market-specific challenges for its customers. “United under the Comar brand, the newly unveiled Comar Medical and Comar Packaging Solutions sub-brands reflect our broad range of capabilities and our deep expertise to meet the distinct demands of each market,” said Scott Conklin, Executive Vice President of Sales and Marketing.
“We have experienced first-hand the unique rhythms and nuances across these verticals and we’re doubling down on our commitment to meeting our customers’ needs,” said Ruggieri. “This brand refresh is a reflection of our continued focus on delivering at the highest level for all of our customers, whatever that means for their specific project.”
Led by Comar’s internal marketing team, the company partnered with Philadelphia-based brand consultancy Finch Brands to develop the vision and creative direction for the refresh. The new brand approach will be rolled out across all materials in the coming weeks and further details can be found at the newly designed www.comar.com.
