Luna, the leading provider of in-home, in-person physical therapy, today announced a collaboration with Powerback Rehabilitation (Powerback), one of the nation’s largest rehabilitation therapy providers, to deliver in-home, in-person outpatient physical therapy together across key strategic markets.
“Today’s challenges in healthcare and demographic shifts in the aging population have fueled our service evolution, including this collaboration with Luna,” said Carl Shrom, CEO of Powerback Rehabilitation. “As the two leading companies in outpatient, in-home, in-person physical therapy, our combined approach will address these challenges at scale by delivering greater access to in-home therapy, which will help more patients get their power back.”
Powerback Rehabilitation provides comprehensive rehabilitation services (physical, occupational, and speech therapy) and wellness services in approximately 1,400 locations across the U.S. and has over 1,000 home health relationships. Through the partnership, the Powerback Rehabilitation To You in-home service line, which provides high-quality, personalized rehabilitation therapy in the safety and convenience of patients’ homes, will expand their physical therapy service areas with licensed Luna physical therapists. The collaboration will also expand to in-home occupational therapy and speech therapy later this year.
Unlike remote or virtual care, Luna’s licensed physical therapists provide 1:1 hands-on care from the convenience of the patient’s home. The service is covered by most major insurances with the same co-pay cost as facility-based care.
“Luna’s in-home, in-person physical therapy, together with the scale of Powerback, makes for an enviable combination,” said Palak Shah, Co-Founder and Head of Clinical Operations at Luna. “This will result in greater geographic coverage for Powerback, along with access to Luna’s thousands of therapists, which will improve patient experience and recovery.”
Based on specialty, geography, schedule, and other factors, Luna will match Powerback patients with local therapists at the time and location of their choosing. For consistency of care, the same therapist will treat Powerback Rehabilitation patients for the entirety of the treatment plan from the comfort of their homes. Additionally, Powerback patients and therapists will be able to communicate with each other and discuss care needs between visits via the Luna Physical Therapy app.
When looking for a partner, Powerback Rehabilitation sought to find a company with shared values, high-quality staff to match their own, and the ability to expand services outside of the current Powerback footprint.
Luna currently operates across 48 markets in 27 states and has treated 30,500+ patients in their homes. In 2022, Luna became the fastest growing physical therapy clinic nationally with a 6,183 percent growth in visits during the four consecutive years since it was founded in 2018. This is higher than any reported growth during the same time frame from any physical therapy clinic group. Luna has maintained its approach to high-quality care during this record period of growth with a three year running world-class NPS rating, specifically 87 in 2022.
According to a recent McKinsey report, up to $265 billion worth of care services, representing up to 25 percent of the total cost of care, is expected to shift to the home by 2025.
