“Pipeline is a game-changer as many MedTech companies struggle to manage the unique complexities of selling medical devices without industry-specific technology,” said Michael Monovoukas, co-founder and CEO of AcuityMD. “Traditional CRMs aren’t natively embedded with customer data, and generic software fails to accommodate the nuances of customer management in the MedTech space. As a result, running a sales process across complex customer profiles is often cumbersome, time consuming, and inaccurate, putting business goals at risk and making it difficult to plan.”