Editorial Staff: Pauline T. Mayer is President of PTM Healthcare Marketing, Inc. and has extensive experience in medical public relations and marketing. Her strengths lie in managing public relations campaigns for the medical device industry, particularly startups, medical specialists and medical conferences. She has managed and promoted advocacy issues for several non-profits and has helped facilitate public awareness on regulatory issues.
The Thought Behind Medical Device News Magazine
Over the years, Ms. Mayer has utilized top wire services to distribute her clients news. Unfortunately, medical specialists rarely visit those wire websites. In addition, most print publications charge significant advertising dollars to print physician articles in special sections which are then mailed to their subscriber. Many publishing houses are finding it harder and harder to sell print and as a result, they have resorted to controlled distribution of their print publications. No doubt that the digital age is here to stay and with GOOGLE leading the way! In fact, expect to see more changes in the next two-three years in the continuing medical education space and more.