Purgo Scientific and its veterinary subsidiary, Vetlen, today announces the appointment of Dr. Cherice Roth, DVM, MS, MBA, as Chief Executive Officer. A nationally recognized veterinarian, executive, inventor, and author, Dr. Roth steps into the role at a pivotal moment. The company is scaling its innovative refillable therapeutic delivery platform across both veterinary and human medicine.
Leadership Insights from Dr Cherice Roth
Dr Cherice Roth brings more than a decade of clinical, industry, and executive leadership to Purgo Scientific. A DVM graduate of the Texas A&M College of Veterinary Medicine, she also holds Master’s Degrees in Biochemistry and Business Administration. Dr. Roth has served in senior roles, including Chief Veterinary Officer of Digital Pet Health for Mars Veterinary Health.
“Cherice is exactly the leader this company needs at this stage of our growth,” says Mike Benjamin, Chairman of the Board of Purgo Scientific. “She has spent her entire career turning bold ideas into real-world solutions. Her extraordinary gift for seeing a gap in the industry, finding the answer, and delivering it is invaluable.
Dr. Roth assumes leadership of a company with significant momentum. Purgo Scientific’s flagship technology is a refillable, catheter-connected pouch designed to provide sustained, local delivery of therapeutic treatment where it’s needed most.
“Purgo Scientific is one of the most exciting platforms in animal health, and I could not be prouder to lead this team forward,” says Dr. Roth. “The ability to provide sustained, targeted, and localized therapies that are easily modified has long eluded the tools veterinarians have on their shelves. Our technology changes that.”
“I am delighted to welcome Dr. Cherice Roth as Chief Executive Officer of Purgo Scientific,” says Dr. Stephanie Morley, DVM, President of Vetlen and a member of the Purgo Scientific Board of Directors. “Cherice brings an exceptional combination of veterinary expertise, business leadership, and a passion for innovation that aligns perfectly with our mission.
“I am excited to welcome Dr. Cherice Roth as Chief Executive Officer of Purgo Scientific,” says Angy Guerrant, Chief Operations Officer of Purgo Scientific. “Dr. Roth brings a unique combination of veterinary clinical expertise, entrepreneurial leadership, and a deep understanding of the challenges veterinarians face every day.
Under Dr. Roth’s leadership, Purgo Scientific and Vetlen will continue to push the boundaries of veterinary innovation. We will advance localized, customizable solutions that deliver the right treatment, to the right place, for the right length of time. This is how we will turn innovation into the standard of care.