June 26, 2020
EoS Fitness, a leader in the fitness industry with its High Value Low Price (HVLP)® gyms and Black Box VR, an award-winning pioneer in virtual reality fitness announced today an exclusive partnership to help transform members’ health and fitness goals with state-of-the-art VR gaming technology.
Launching this summer in four EoS Fitness locations across Arizona and California, EoS will be the first national gym brand in the U.S. to offer its members a Black Box VR workout that combines dynamic resistance training and high-intensity cardio with sensory and immersive technology.
Using a VR headset and other wearable accessories to track hand and body motions as well as estimate heart and metabolic rates, gymgoers step into a private 10-foot-by-10-foot space to battle it out within a VR gaming environment. Offering the perfect social distancing workout, the individualized VR workouts are designed to build strength, increase cardiovascular endurance, decrease body fat and increase muscle, providing the benefits of an entertaining, complete body workout with instruction, intuitive tutorials, and competition.
“Black Box VR is a first for the fitness industry. Whether our members are super competitive or simply want to challenge themselves with something new, this full-body, strength-training-based workout is an innovative new option to ensure working out at the gym is never boring. Our goal is to continue to challenge our members and communities by bringing them cutting-edge fitness options to keep them coming back for more. Black Box VR completely tests your physical limits, all while playing a game,” said Rich Drengberg, CEO of EoS Fitness.
The Black Box VR fitness experience is not only addictive and enjoyable but creates a low-impact workout environment, helping users push past limits. Recommended sets and reps automatically adjust while artificial intelligence tracks movements, corrects form, and changes resistance to keep gymgoers in a muscle-building, fat-burning zone.
“We couldn’t be more proud to bring this fitness innovation to the world with EoS Fitness as our partner. The entire EoS team is focused on helping members reach their fitness goals and they relentlessly seek out the exciting new ways to make that possible. There’s no better place to launch the VR fitness revolution than right inside an EoS Fitness club,” said Ryan DeLuca, Co-Founder, and CEO of Black Box VR.
“The AI tracks your stats and pushes you, in real-time, to build muscle, lose fat, and enjoy every time-optimized, 30-minute workout. We’ve cracked the code in getting people to stick to their workouts. Black Box VR is gaming + serious fitness,” added Preston Lewis, Co-Founder and Chief Creative Officer of Black Box VR.
Following an initial free trial, the experience will be available to EoS members as an add-on amenity. Over the next 24 months, gymgoers can expect to see Black Box VR in all markets where EoS Fitness is located, including the following four locations this summer:
- Oceanside, Calif. and Scottsdale, Ariz., early July
- Tempe and Peoria, Ariz., early August