Medical Device News Magazine

HOYA’s Visionary Alliance Loyalty Program Exceeds 90-Day Expectations

Customers at all levels are experiencing tiered benefits and rewards

About Medical Device News Magazine

About Medical Device News Magazine. We are a digital publication founded in 2008 located in the United States.

Advertise with Medical Device News Magazine! Join Our #1 Family of Advertisers!

We pride ourselves on being the best-kept secret when it comes to distributing your news! Our unique digital approach enables us to circulate your...

Ophthalmic lens technology leader HOYA Vision Care announced today that the Visionary Alliance, the company’s multi-tiered loyalty program for eye care professionals (ECPs), doubled its 90-day growth expectations following its announcement in May.

Factors for the high enrollment can be attributed to the programs’ uniqueness in the industry. Unlike other programs, the Visionary Alliance is so much more than a glorified discount veiled in points. Customer loyalty is rewarded with escalating value-added services and a truly independent community of peers that ECPs deserve.

“Since launching the Visionary Alliance, ECPs are increasingly choosing HOYA to help their businesses thrive,” said Patrick McCarthy, HOYA Vice President of Sales for Independent Eye Care. “We know our customers and prioritize their needs, and we will continue expanding the value of our program benefits in all tiers.”

The Visionary Alliance offers benefits, tools, and resources that unlock at every level: Insider, Pro, and Elite. At all levels, customers earn and redeem points to exchange for rewards, plus get single sign on access to HOYA Hub and the HOYA Learning Center.

As of October 4, 2021, the program has been enhanced even further to offer growth opportunity baseline-driven add-ons that ECPs can participate in at all levels. This additional benefit offers even more chances to grow their practice and earn rewards on brand and category-specific programs.

Not just a points program, fun and exclusivity are woven into the Visionary Alliance. At Vision Expo West, more than 100 members took advantage of free gondola rides offered by HOYA. The Visionary Alliance also delivered on its promise to host exclusive events for Elite level members across the country. On September 30, HOYA hosted its first global Foresight event live from London. The event featured speakers from Orbis International and the Nomads agency to forecast myopia management and consumer behavior trends.


Medical Device News Magazine
Medical Device News Magazine provides breaking medical device / biotechnology news. Our subscribers include medical specialists, device industry executives, investors, and other allied health professionals, as well as patients who are interested in researching various medical devices. We hope you find value in our easy-to-read publication and its overall objectives! Medical Device News Magazine is a division of PTM Healthcare Marketing, Inc. Pauline T. Mayer is the managing editor.

Other News

Radical Catheter Technologies Presents Analysis of Disruptive, Recently FDA-Cleared Endovascular Technology at the Society of NeuroInterventional Surgery 21st Annual Meeting

This new catheter, the first product commercialized from this novel technology platform, is designed to enable access to the blood vessels in the brain for both femoral and radial access. A multi-center analysis of this disruptive technology is being presented today at Society of NeuroInterventional Surgery 21st annual meeting. In addition, the Company confirmed the closing of a $20 million financing round led by NeuroTechnology Investors, which will be used to scale the company and expand the Radical platform notes Radical Catheter Technologies.

Rapid Medical™ Completes Initial Neurovascular Cases in the USA Following FDA Clearance of Its Active Access Solution

“With DRIVEWIRE, our design goal was to bring new levels of access and control to the interventional suite while improving best-in-class guidewires,” comments Giora Kornblau, Chief Technology Officer at Rapid Medical. “When physicians are looking for technologies that increase the clinical possibilities and safety for the patient, we want Rapid to be the first place they look.”

HeartFlow Introduces Next Generation Interactive Plaque Analysis Platform to Assess Patient Risk in Suspected Coronary Artery Disease

The HeartFlow Plaque Analysis uses proprietary algorithms to analyze coronary CT angiogram (CCTA) scans, creating a personalized 3D model that quantifies and characterizes plaque volume in the coronary arteries, aiding risk assessment of coronary artery disease. The technology was introduced at the Society of Cardiovascular Computed Tomography (SCCT) Annual Scientific Meeting in Washington, D.C.