Matthew Cranfill, RN, BSN, WOCN, has been named as Director of Clinical Services reports ExtriCare USA today.
Matthew Cranfill will oversee ExtriCARE USA’s clinical services, focusing on product development and wound care education. With over 23 years of clinical experience and a distinguished track record in wound healing, Cranfill will take ExtriCARE USA’s clinical program to the next level.
“Matt’s impressive experience and skillset easily made him our top pick,” said Peter Mason, President of ExtriCARE USA. “His eagerness to innovate and hands-on approach deeply aligns with our company vision. Matt brings tremendous value to our expanding team, and I’m excited about the impact he will have on our future growth.”
Combining his extensive background and passion for wound healing, Cranfill brings the dedication and leadership necessary to drive ExtriCARE USA’s clinical services. He has a keen eye for figuring out how to improve patient outcomes and clinician satisfaction.
“I’m thrilled to be joining ExtriCARE USA’s forward-thinking team at such a pivotal time in wound care,” said Cranfill. “There’s a lot of potential for growth and innovation in the NPWT market, and I look forward to applying my clinical perspective to enhance the outcomes for the clients, clinicians and patients who use our products.”
ExtriCARE USA firmly believes in NPWT’s potential and is proactively investing in its future. The company is cultivating a strong network of dealers who will have direct clinical support and educational resources. ExtriCARE USA’s goal is to boost the growth and success of NPWT, optimizing clinician satisfaction and the patient healing experience.
Looking ahead, ExtriCARE USA will be launching new portable, powerful and adaptive NPWT solutions to the market.