Mayo Clinic Health System
Mayo Clinic Health System is the world’s strongest Academic Medical Centre (AMC) brand for the second year running. Brand Finance, the world’s leading independent brand valuation consultancy, has released its second annual AMC global brand ranking.
Leadership
44% of healthcare professionals note Mayo Clinic’s leadership in integrating technologies such as robotics, digital imaging, and AI into its healthcare services, a key driver of reputation and brand strength. Mayo Clinic’s brand is also getting stronger, boasting a Brand Strength Index (BSI) score increase of 1.2 points year-on-year to 86.9/100.
Hugo Hensley, Valuation Director, Brand Finance, commented:
“In the dynamic realm of healthcare, marked by the rising prominence of AI and telemedicine, AMCs are racing to seamlessly integrate these transformative trends. Our research at Brand Finance highlights the importance of staying at the vanguard of technological progress. Innovations in these high-profile categories not only bring global attention to an institution, but now rank among the attributes most important in driving a hospital’s overall reputation.”
US-based brands claim seven out of the top ten spots due to widespread global recognition, however, five out of six non-U.S. regional leading AMCs achieved higher Brand Strength Index scores in 2024 compared to 2023. Both the All India Institute of Medical Sciences (AIIMS) and Singapore General Hospital (SGH) entered the top four strongest global brands, with AIIMS securing the third position and SGH as the fourth strongest.
Another notable trend from the 2024 rankings is the staying power of a newsmaking medical breakthrough. Nearly 60 years after performing the first heart transplant, Groote Schuur in Cape Town ranks fifth in the world as “known for scientific breakthroughs,” and France’s Pitié-Salpêtrière Hospital, the pioneer of the first heart transplant in Europe, secured the fourth spot for the same metric.
An attachment to Harvard University’s brand may to boost a brand’s reputation as the place to be for excellence in research, as three out of the top six brands recognized for “attracting the top medical research talent” are affiliated with Harvard (Brigham & Women’s, Mass General, Dana-Farber Cancer Institute).