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Obstetric MR™ for VICTORIA® was honored in Fast Company’s Innovation by Design Awards for 2021

Honored in the Learning Category

Obstetric MR™ for VICTORIA® honored in Fast Company‘s Innovation by Design Awards for 2021 in the Learning category.

The 10th anniversary of the awards, which can be found in the October 2021 issue of Fast Company, recognizes people, teams, and companies that transform businesses, organizations, and society through design.

One of the most sought-after design awards in the industry, Innovation by Design, is the only competition to honor creative work at the intersection of design, business, and innovation, recognizing the people, companies, and trends that have steadily advanced design to the forefront of the business conversation.

Obstetric MR is a next-generation mixed reality training solution designed to help learners bridge the gap between theory and practice faster than ever before. Comprised of a Microsoft HoloLens 2 preloaded with proprietary software for the VICTORIA S2200 maternal and neonatal patient care simulator, Obstetric MR provides an unparalleled training tool for medical schools, nursing schools, and hospitals worldwide. This new mixed reality system uses advanced holographic imaging technology that allows the wearer to see inside VICTORIA and observe the dynamic physiology and anatomy underlying child birth deliveries. Obstetric MR brings digital learning content into the physical simulation exercise, allowing participants to link knowledge and skill through an entirely new hands-on learning experience. (To view a video that demonstrates Obstetric MR in use, click here.)

“We are proud to be recognized by Fast Company for the thoughtful and innovative approach that our team put into the design of Obstetric MR which is used to prepare the next generation of healthcare practitioners,” said John Eggert, Gaumard‘s Executive Vice President. “At Gaumard, we are passionate about our mission to develop and design technology that meets the needs of the medical community it supports.”

James Archetto, Gaumard’s Vice President, U.S. Direct Sales, added, “Gaumard has harnessed mixed reality technology to bring healthcare education to a new level – bridging the physical and digital world. Obstetric MR technology synchronizes precisely anatomically detailed holograms with the physical world to enable learners to interact with mother and baby in an extensive range of birthing scenarios that learners may never encounter until clinical practice, providing an unparalleled learning experience.”

“Design is not just a beauty contest,” said Stephanie Mehta, editor-in-chief of Fast Company. “It’s something that can change the world and create solutions in a time when we face pressing global issues such as systemic racism, climate change, and a global pandemic. Many of these entries showcase these challenges while providing hope for the future through their steadfast commitment to elevate design.”

The judges include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company‘s own writers and editors. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

Winners, finalists, and honorable mentions are featured online and in the October issue of Fast Company magazine, on newsstands on September 28, 2021.

More medical device industry news can be found here.

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Medical Device News Magazine is a division of PTM Healthcare Marketing, Inc. Pauline T. Mayer is the managing editor.

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