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A Guide to Starting the Teeth Whitening Business



  • Now that you know its worth, let’s dive in and learn about the essential steps in setting up a teeth whitening business.
  • Hence, based on the available types and business models, you can pick the right model to develop more effective business strategies for your teeth whitening service.
  • Teeth whitening kits are also pretty common and a profitable option for a teeth whitening business.

Teeth whitening has become one of the common aspects of personal grooming. Everyone wants to enhance their physical appearance, and for different reasons. For instance, you might be appearing for a job interview, getting married, going to a new job, etc.

Likewise, as consumers become more aware about oral health and hygiene, the demand for teeth whitening products will continue to grow. In fact, the teeth whitening products market is expected to grow at 6.03% CAGR in the next seven years.

First, develop an effective plan for growth that identifies goals, target markets, and strategies. Then, decide how you’ll source the materials you need to provide your service, including finding the right supplies and equipment. Make sure to establish the legalities related to manufacturing, marketing, and selling your product.

Finally, promote your brand through social media campaigns, outreach events, and word-of-mouth referrals. With these steps, soon enough your business will be dazzling customers with spectacularly white teeth!  Without further ado, let’s find out how to set up your teeth whitening services.

Setting Up a Teeth Whitening Service

The teeth whitening business is quite a lucrative one for two major reasons. Firstly, there is a high demand for services such as LED or Laser teeth whitening services, so you’re not likely to run out of customers.

Secondly, the teeth whitening business is a low-investment niche. You can start as low as $1500 and break even after treating around 10 to 12 customers. Hence, it’s a quicker way to start earning better profits. That’s why it has quite an appeal for dentists looking to set up their own business.

Now that you know its worth, let’s dive in and learn about the essential steps in setting up a teeth whitening business.

1. Start With Industry Research

Industry research is the first essential in starting a tooth whitening service. Get into the details of this industry and find out the popular services and products. While researching, find out the answers to the following questions:

  • What is the target market for your teeth whitening service?
  • What types of whitening products and services are available?
  • What price range are customers comfortable with?
  • Who are your competitors?

Once you have gained a deep understanding of these industries through thorough research, you will come to understand if your current services are sufficient for your customers’ needs. Therefore, you can upgrade your qualifications with a tooth whitening course to introduce more variety and opportunities to your potential customers.

2. Establish a Business Model

Interestingly, teeth whitening services are quite versatile, and there are different business models to choose from. Firstly, you should consider one of the following options.

  • Buy a tooth whitening franchise from an already established brand and run your business autonomously.
  • Start a mobile tooth whitening service.
  • Build your own teeth whitening service brand.

To make this decision easier, you also need to consider other variables. Most whitening businesses fall in one of the following categories:

Teeth Whitening Products

It focuses on selling teeth whitening products like mouthwash, toothpaste, whitening strips, etc. This business model is ideal if you want to start with a low investment. Also, there is a large market because everyone prefers whitening products for a cheaper whitening solution.

However, whitening products aren’t always as effective, especially when compared with a whitening service.

Teeth Whitening Service

Whitening services are more effective and lucrative too. Consumers are often willing to pay good money for instant whitening, which makes it a profitable business model. However, you need special teeth whitening training to provide quality services. So, if you’re not a dentist yourself, you must hire professionals that can do the job for you.

Whitening Kits

Teeth whitening kits are also pretty common and a profitable option for a teeth whitening business. These kits allow consumers to whiten their teeth at home with a special gel and UV light. It’s cheap and timesaving. However, teeth whitening kits often cause sensitivity. Moreover, it’s not suitable for people with special conditions like pregnancy, and other medical conditions.

Hence, based on the available types and business models, you can pick the right model to develop more effective business strategies for your teeth whitening service. For instance, if you’re good at technical stuff, you’re better off setting up your own brick-and-mortar whitening service.

3. Establish a Business Plan

A business plan will give proper direction to your business. Highlight your company’s vision, mission, and the steps you will take to accomplish the set goals. While establishing your goals, focus on the following:

  • Objective of your company – Why do you want to start this business?
  • Target Audience – Who will be your potential customers?
  • Marketing Plan – What’s the best way to reach your target audience?
  • Investment Plan – Financial planning for business launch and earning profit.
  • Team Building – How many team members do you need and what will be their roles?

A comprehensive business plan outlines all the critical aspects of a business. Hence, it gives you a roadmap to pursue your services more effectively and track progress all the time.

4. Equipment Setup

If you’re setting up a whitening service at your home or clinic, you will need the essential equipment and supplies. Typically, teeth whitening equipment include:

  • Lights
  • Teeth whitening gels.
  • Trays

Here, it’s important to spend wisely. So, make sure to consult multiple suppliers and look for the best deals. Moreover, never compromise on equipment quality if you want to establish a long-lasting business.

5. Get Teeth Whitening Licensing

Licensing your business is the next step to ensure business safety. It helps avoid any tricky legal matters, helping your business to avoid liability. But make sure to adhere to all the state and federal rules and regulations before applying for a tooth whitening license.

More importantly, having a licensed business helps you establish a brand identity, and your customers will see you as a reliable service.

Is it Necessary to Have a Qualification for Teeth Whitening?

Even though a professional teeth whitening certification isn’t necessary in most cases, qualified dentists always have an edge over the others. In fact, many states require professional certifications if dentists wish to establish a tooth whitening service legally.

Moreover, professional qualification makes you a more reliable option, so that the customers can trust you with your practice, services, and products.

6. Hire a Team

Successful businesses rely on skilled and enthusiastic personnel jelled together as a team. You can only grow your business by having the right people for the job. So, conduct as many interviews as you want and hire the right candidates for the job.

Arrange a Teeth Whitening Course for Your Employees

Remember that you must invest in employee training too. A teeth whitening service involves multiple processes like preparing the whitening gel, using the light, etc. So, training your workers will improve their skills, helping them to deliver better customer services.

So, it’s a good idea to invest in your employees by providing them with professional teeth whitening training. When your workers succeed, it’s a win for your business, so hiring and training the right individuals is key to your success.

7. Setup Your Social Media Page or Website

Having a digital footprint is necessary for modern businesses. So, start with setting up social media pages on the right platforms. A good percentage of the audience comes from social platforms, so it’s important to build social media presence for your business.

Having a website or social pages allows you to:

  • Build your brand reputation.
  • Acquire customer contact information.
  • Use ‘before and after’ photos for an impactful marketing campaign.
  • Receive and display customer testimonials.
  • Market your prices, packages to potential audience

Moreover, setting up a website and social pages allows you to interact and engage with your customers through fresh content. It can increase your online following and help generate more leads too.

8. Establish an Appointment Setting System

Once you’ve set up shop online, more customers are likely to reach out to you through their phones or messages – meaning you have to stay prepared to handle multiple requests and inquiries at any point in time.

To ensure your business runs smoothly, consider using digital platforms that can help you schedule appointments, set reminders, and even store records. Don’t worry – there are plenty of free software options available to get you started. However, if you require more powerful software features and functionality, which precisely match your business workflows, you can hire an IT vendor capable of custom healthcare software development services.


Don’t worry – there are plenty of free software options available to get you started.

Organizing your scheduling and appointment-making procedures will also make it easier for you to guarantee a sufficient quantity of supplies at the office during any whitening session. Doing this not only helps you streamline operations, but also serves as a way to offer clients professional, uninterrupted teeth whitening services.

9. Track Business Progress

By ensuring proper tools to record your business progress, it’s easier to understand critical stats about your progress after some time. Hence, tracking your performance allows you to take necessary steps to improve your services to generate more revenue.

Likewise, you can understand the strong and weak areas of your business. For instance, if you earn more from in-office whitening treatments, you might want to invest more in equipment and supplies as compared to selling whitening products.


Starting a teeth whitening business is not only a smart financial decision, but it’s also surprisingly easy to do. With the right strategies and planning, this type of business can provide you with steady income while allowing you to satisfy your customers’ needs.

So why not take the plunge and start your own teeth whitening business today? You’ll be joining a growing worldwide community of entrepreneurs who are taking control of their futures and getting in on the booming teeth-whitening market.


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