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A Publication for the Practicing Medical Specialist, Industry Executive & Investor

INDUSTRY EXPERT ARTICLES

Medical Device News Magazine publishes feature articles from industry experts on medical device technology, regulation, reimbursement, and business strategy.

Medical Education

The Next Frontier in Medical Education: Apple Vision Pro’s Influence on Spatial Computing in Healthcare | By Vicky Smalley, Chief Technology Officer at FundamentalVR

When it was first announced, Apple Vision Pro was widely heralded as the savior of the VR/XR dream. Would Apple do to the spatial computing market what it did to the mobile phone market in the late noughties? What is the reality now that the device is launched – what does it mean for the business world’s adoption and effective utilization of spatial computing, and more specifically for our customers who are focused on surgical education and medical device sales and adoption? Read on.

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Chuck Serrin

How A Streamlined Quality Management System Can Transform the Prescription Ordering Journey for Patients | By Chuck Serrin, VP of MedTech and Life Sciences Industry Marketing at Propel

Chuck Serrin advises since the pandemic, there has been a rise in ordering everything to the home – from vitamins to prescription drugs – and the days of venturing to a brick-and-mortar store are declining. The pharmaceutical industry is no different. It too is evolving, and pharmacy-focused businesses must make sure their systems are updated to keep up with the changing times.

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Caroline Petersen, Founder & Chief Design Officer – Gallery Design Studio

The Power of Visual Storytelling: Converting Prospects into Customers | By Caroline Petersen, Founder & Chief Design Officer – Gallery Design Studio

Caroline Petersen writes, “Forging an emotional connection and bonding with potential customers is critical to converting prospects into lifelong clients, but doing so can be challenging in complex fields like medical devices, where products involve intricate scientific engineering and precise functionality. This is where the power of visual storytelling comes in.” Learn more.

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