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Heather Richards Appointed Chief Revenue Optimization Officer at Atlas Healthcare Partners

Heather Richards will lead all revenue strategy and revenue cycle management.

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Heather Richards will oversee revenue cycle teams and operations that directly impact patients and physicians, as well as the finances of Atlas’s managed ASCs and its health system partners. She also will lead traditional managed care reimbursement strategy and contracting with Banner Health as well as new health system partners.

“Having known Heather for many years, I am confident in her leadership and expertise as an innovator in healthcare,” said Atlas Healthcare Partners CEO Aric Burke. “Her experience is vital to Atlas, given how rapidly payment models are shifting from fee-for-service provider payments to value-based care payment models. We are excited to have her on our executive leadership team.”

Prior to Atlas, Heather Richards was the Senior Vice President of Value-Based Care Initiatives for MPOWERHealth, where she designed and implemented a specialty Clinically Integrated Network (CIN) of musculoskeletal surgeons across eight states, which included the supporting management organization and the group purchasing organization (GPO) structure. She led the recruitment of 300+ specialty physicians to participate in value-based network opportunities including the CIN and other value-based payment model programs. She also launched the company’s first commercial bundled payment program for spine and total joint procedures including the program’s incentive design, operational structure and payer value proposition.

Prior to MPOWER, Heather Richards was Vice President of Revenue Cycle Management and Business Office Oper

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Medical Device News Magazine is a division of PTM Healthcare Marketing, Inc. Pauline T. Mayer is the managing editor.

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