Henry Ford Health System Launches Tough Love Campaign Saturday, December 5, 2020

December 4, 2020

Henry Ford Health System is mounting a multi-media, multi-platform effort to encourage Michiganders to show their toughness and compassion through a renewed commitment to protecting those we love.

Henry Ford Health System advises the “Tough Love” campaign will launch publicly across TV and social media on Saturday, December 5, and later on radio and in print, acknowledging that, while it is not tough to wear a mask, wash your hands, or practice social distancing. “It’s tough as nails to keep at it…months after we thought this thing would be behind us,” to cancel holiday plans or to show your family and friends how much you love them by NOT seeing them.

View video here.

“It’s one thing to talk about infection and death rates, and repeating that people should wear masks, keep washing their hands and continue social distancing,” said Heather Geisler, Henry Ford SVP and Chief Marketing, Communications and Experience Officer. “It’s quite another to demonstrate in the starkest terms how we have endured and overcome past challenges as a community, and how we can be tough enough to get to the other side of this one. These individual acts of resolve will make all the difference.”

Using archival images of other tough situations faced by Michiganders, including civil unrest in the 1960s, monstrous snowstorms, as well as the determined and dedicated faces of Henry Ford frontline healthcare workers, the campaign calls on people to be tough and to persevere for the love of their neighbors, family and friends so that we can all celebrate the holidays next year “with no more empty chairs around the table.”

In addition to radio, TV, print and social media, and Tough Love webpage, the campaign will also include other non-traditional efforts, including “Tough Love Letters” –  an ongoing collection of select letters and notes from our frontline workers about the toughness they face on the front lines of the pandemic every day.

“At its core, this campaign acknowledges the fatigue we all feel and encourages perseverance, but it’s also a love letter to our team members and those who are struggling,” said Geisler. “We have been so inspired by the grit and compassion we’ve seen in our organization and our communities and we want to honor that.”

The campaign comes on the heels of a mask advocacy campaign, launched last week by Henry Ford and HAP, to distribute more than 260,000 masks to employees, community groups, seniors, and corporate health partners. HAP is also distributing masks to members of its Medicare and Medicaid plans.

Medical Device News Magazinehttps://infomeddnews.com
Medical Device News Magazine provides our readership with breaking medical device / biotechnology news. Our subscribers include medical specialists, device industry executives, investors, and other allied health professionals, as well as patients who are interested in researching various medical devices. We hope you find value in our easy-to-read publication and its overall objectives! Medical Device News Magazine is a division of PTM Healthcare Marketing, Inc. Pauline T. Mayer is the managing editor.

More News!

Tabrecta is the first FDA-approved therapy to treat non small cell lung cancer with specific mutations (those that lead to mesenchymal-epithelial transition or MET exon 14 skipping).
The Cor® TRICUSPID ECM® valve has been successfully implanted in the 11th patient enrolled in the expansion by Dr. Marc Gerdisch, Chief of Cardiothoracic Surgery at Franciscan Health Heart Center in Indianapolis, Indiana & principal investigator for the adult component of the study.
Thirona notes LungQ 3.0.0 builds on 10 years of clinical trials and 200+ publications to deliver advanced segmentation of pulmonary segments and subsegments.
The Zeta Surgical Cranial Navigation System is a mixed-reality navigation system for neurosurgery, providing surgeons with "GPS-like" guidance with millimetric accuracy in real-time. Zeta's computer vision engine ensures maintained accuracy by automatically registering multiple times a second, accounting for patient movement, and allowing for awake and non-immobilized use in both operative and extra-operative settings.
The updated ZEISS femtosecond laser provides U.S. refractive surgeons with faster treatment, greater flexibility, and significant workflow enhancements.

By using this website you agree to accept Medical Device News Magazine Privacy Policy