Not all patients are coming to you, so why not take the initiative and start advertising your practice. You should invest in high-quality dental marketing that is sure to reach your target audience – everyone who needs dental care! Let’s explore what your options are!
Advertise Online
If you have a website, it’s just a matter of linking the two together. If your business is not online or you haven’t gotten around to setting up a website yet, this may not be the best avenue for you. After all, it could attract people who are looking for an established dental practice with reviews and experience. However, your best option is to invest in digital marketing for orthodontists and establish your online presence. The Internet is one of the most powerful tools in business today. It’s not just for connecting with customers or building your brand. You can also use it to grow your practice and increase profits, which is why many dental practices are now investing heavily in online marketing. There are a lot of ways you can use online marketing to gain new patients, including targeting potential patients who have searched for dentists near them before, creating an email list so people know when specials are happening at your office, advertising on social media channels like Facebook, Twitter, or YouTube, and running paid ads on Google AdWords.
Conduct Marketing Research
As mentioned earlier, not everyone is coming to you. While this might be disappointing news, it’s good for your business because now you have an opportunity to reach out to potential patients who are actively looking for a dentist. Find out where they hang out so you can target them more precisely and get your message across in the most effective way possible.
Social Media Marketing
Today, people spend more time on social media than any other website. It’s no wonder that dental practices across the country are using it as part of their marketing campaigns to increase awareness and boost profits. However, if you want your social ads to work, you need to make sure they’re effective. Keep in mind that different types of patients will be active on different channels. For example, many teens and young adults like playing games and watching videos online, which is why this demographic is very likely to be found on YouTube and Instagram. By contrast, an older patient who lives in a rural area may prefer Facebook because it can help them stay connected with family members all over the world, or he or she might use LinkedIn to look for jobs or stay current with industry news. You can connect your dental practice to the following social networks:
YouTube
The largest video-sharing network requires a lot of creativity, which is why many dentists are using this platform to share educational videos about oral health and wellness. Don’t forget that anyone in need of dental care will want to watch before and after photos of procedures they’re considering getting done at your office!
This photo-sharing app is very popular among people who love sharing pictures and short videos about their lives and interests, including young female patients who might be interested in cosmetic or orthodontic procedures. Your posts need to stand out so you can get more likes, comments, and shares.
Many dental practices like to use Facebook as a way to increase awareness and boost profits, but you need to understand how the algorithm works. Since your posts will only be seen by a relatively small percentage of the people who have liked your page if they do not engage with them, try asking questions so people can interact with you! If you’re concerned about an influx of spam from bots or potential customers, Facebook offers several security options so you can choose exactly who can see your posts.
Marketing Funnels
Another way to entice potential patients to schedule appointments with you is through a marketing funnel. This type of strategy consists of several steps, including building awareness, generating leads, nurturing those leads through email or direct mail campaigns, and finally converting them into customers. Marketing funnels are designed to guide visitors step-by-step so they can determine if your dental practice is right for them. It’s important to keep in mind that the people who are searching for dentists online are probably afraid or embarrassed about their oral health issues. That means they need information – not someone trying to upsell them on something!
While there may be some quick fixes and instant gratification when it comes to gaining new patients, the best long-term option will be to create a consistent marketing program that includes helpful content, informative testimonials, and high-quality visuals. Also, keep in mind that you may need to continuously refine your strategy as different patients reach out for information or ask questions on online forums about the type of treatment they might want.
