Editor: What To Know
- The box can be shaped to the specific size of your item or have a window that allows you to see it before it is even opened.
- Whether it's an envelope or a box, there are many advantages of the package your goods are contained in being tailored to your customers.
- The more you know about who is most likely to purchase your items, the more you can design your packaging to give them what they want.
Businesses rely on customers and happy customers are repeat customers. It’s more important than ever that your customers not only value your product, but also how you present it. That’s where custom packaging comes in. Whether it’s an envelope or a box, there are many advantages of the package your goods are contained in being tailored to your customers. Let’s explore a few of them here.
Custom Packaging Is All About the First Impression
When your customers order your product, the first thing they are going to see is the package it arrives in. If your company logo is on the packaging, it will help the customer recognize your brand. If you want to stand out from your competitors, brand awareness is key. You want your customers to have a memorable and enjoyable experience when they open your product.
If you invest in custom packaging, it raises the perceived value of your product. Your customers will see the care that went into the packaging and will associate that with the item as well. They feel like they are buying something worthy of being sent in a customized package.
Customized Packaging Saves on Costs
When your product is wrapped in a package that was specifically designed to hold it, there’s no wasted packaging. It fits perfectly. When items are shipped in a plain, one-size-fits-all envelope or box and don’t use the entire space, you’re paying for that extra packaging. Not only does customized packaging save on extra packaging costs, but it’s also better for the environment. On the other hand, if you have customized packaging, let’s say 3.5 gram bags or custom printed tubes, you’ll don’t have to bear the additional cost and ensure appropriate storage of products.
Customized Packaging Lets You Cater to Your Customers
When considering customized packaging, it’s important to first determine who your customers are. Are they young or old? Would they prefer packaging that is bright and flashy or sleek and subdued? If you know what the majority of your clientele likes, you can design your packaging to go along with their values.
An upscale customer base may prefer packaging that comes across as luxurious, while eco-conscious buyers would rather see their products arrive in something more Earth-friendly or biodegradable. The more you know about who is most likely to purchase your items, the more you can design your packaging to give them what they want.
Customized Packaging Allows You to Create a Showcase for Your Product
An item in generic packaging like a plain envelope or box probably doesn’t put that product in the best light. When you are customizing your packaging, you can ensure it will be shown in the most attractive way possible.
There are many ways customized packaging can make your product stand out. The box can be shaped to the specific size of your item or have a window that allows you to see it before it is even opened. Customized packaging can also be unique and fun. A package that is different from every other one catches the eye of the customer and draws them in. Customized envelopes like poly mailers will have your brand name and logo on it with a specifically chosen color scheme. Your client will recognize that their package has arrived before they even take it out of the mailbox.
If your product is fragile, you can also create a package that will protect it from breakage. Customers will notice the care you put into the packaging to keep their purchase safe and will appreciate it.
People Get Excited About Customized Packaging
When someone buys a product, the wait before it arrives can build anticipation. They’re excited to open and inspect their new items. Unwrapping the item can become an experience of its own.
Some people even share the experience with others on social media. Unboxing videos are a popular trend where customers open their purchases on camera and post them online. If your packaging is customized and branded, others will see it and learn about your brand. That’s free advertising for your company and a great way to raise awareness and generate buzz. If you can get others to promote your products for you, it is essential that your packaging is customized to maximize the experience.
Give Yourself the Best Chance for Success With Custom Packaging
If you own a business, do some research on how custom product packaging could be beneficial for you. It puts a spotlight on your brand and gets people excited about your company. People will not only love your product, but the experience of opening it. Custom packaging can be cost effective as well by reducing waste. Your clients will feel the thought and care you have put into your packaging and reward you with repeat business.
