In today’s digital world, doctors cannot rely on traditional marketing methods alone to attract and retain patients. Doctors in Houston must utilize digital marketing strategies and tools to stay ahead of the competition. Digital Spotlight can help your practice reach a wider audience and build trust with potential patients.
Here are 10 proven activities you can use to market your practice in the modern world. These activities will help you build an effective online presence that will drive more leads and increase patient engagement.
1. Provide Quality Healthcare Services
Most individuals rely on referrals from family members and friends wherever they need doctors’ services. Therefore, you should put your best foot forward when providing services to your existing patients to get referrals. Identify your patient’s needs and provide tailor-made solutions. Listen to your patients and offer quality customer experience to ensure they return and bring referrals.
2. Build a Professional and User-Friendly Website
A recent survey indicated that 86% of customers prefer learning about a company’s products or services from its website. Building a professional website is your best chance to improve customer experience and showcase your services to potential clients.
Build a secure, user-friendly, easy-to-navigate website with all relevant buttons like appointment scheduling, talking to a doctor, and online billing. Hiring a professional to build you one may seem like an expensive venture, but it’s worth every penny.
3. Invest in SEO
Doctors can leverage Search Engine Optimization to drive traffic to their websites. Search engines like Google are valuable resources when wanting to expand your patient base. However,60% of Google’s traffic goes to the top three websites. Hence, it’s imperative to employ the best SEO strategies to ensure your practice appears in the first three search results.
Use relevant keywords and establish your site authority by posting fresh and relevant content regularly. Get relevant backlinks from authority sites to increase traffic and bookings that could turn into conversions.
4. Leverage Social Media
In a study to determine the impact of social media on health,41% of the participants said that social media impacted their choice of doctor, medical facility, or hospital. Social media is a valuable platform for building your brand credibility, establishing an online presence, and engaging your patients.
Establish yourself as an authority by sharing valuable information, answering patient questions, and educating your patients on healthy living, disease prevention, and first aid tips. Encourage them to share this information widely to drive traffic to your social media pages and increase conversions.
5. Email Marketing
Email is one of the most effective communication methods between doctors and patients. Remind patients of upcoming appointments and events at your facility. Ask them to subscribe to your newsletter and carry out regular promotions to motivate your regular patients.
6. List Your Practise On Google My Business
Google My Business is a free listing tool by Google to boost the appearance of your practice on search engines and boost local SEO. You must create a business profile to connect with your patients, update new services, and collect invaluable feedback. A patient looking for a doctor in your area will most likely search for doctors near them, and listing your practice increases the chances of appearing on top of search results and boosting conversions.
7. Start a Blog
Starting a medical blog is a great way of marketing your services as a doctor. It increases your online presence and demonstrates your expertise in your specialization. A blog is a great way of increasing patient engagement, building trust, inspiring referrals, and attracting new patients.
Use the blog to address your patients’ greatest concerns, advertise your services and explain how they can benefit from them. Use your blog to educate your patients on new technologies and emerging trends in healthcare to build their trust and increase your brand credibility.
8. Embrace Video Marketing
Video Marketing is a surefire way of driving organic traffic to your website and engaging your patients. Create short videos explaining a certain medical procedure or how a certain drug works, and ask your viewers to leave questions in the comment section. You can also record a patient testimonial or a welcome message on the website. Create short videos and add links to your landing page. Patients can share these videos on their social media pages if they find them helpful and reach a wider audience.
9. Request Your Patients to Leave Online Reviews
Online reviews can significantly impact your reputation as a doctor and attract new clients to your practice. Most patients will look at online reviews when looking for a new doctor. Request your patients to leave honest feedback and use it to improve your practice. Respond to negative and positive reviews without bias to build trust and attract new customers.
10. Budget For Paid Search Advertising
Paid search is a clever digital marketing strategy to gain organic SEO and rank higher in search engines. It’s a cost-effective way of ensuring your name appears every time a potential client searches for a doctor in your area. Track your marketing campaigns for details of how many clients clicked on your ad, their locations, and ROI, and use the statistics to improve your marketing strategies.
Doctors should implement effective marketing strategies to increase patient engagement and build trust. By employing the ten practices discussed above, your healthcare business can stay ahead of your competition and achieve greater conversions.