Witnessing the opposite when you know how Instagram can drastically help you become a famous influencer or boost brand revenue usually means that there’s something wrong with your Instagram marketing strategy.
In addition to implementing organic growth strategies, you can also leverage an effective Instagram growth tool like SimplyGram to be successful on this platform. Before using this growth tool for your account, you can read a SimplyGram Review by an influencer and even SimplyGram Reviews from the official site for your assurance.
To help you overcome obstacles to your success on Instagram, we will share the top 5 reasons that may be leading you to struggle on this social media platform.
Reason #1: You’re Not Staying Consistent
Posting frequently allows you to provide your audience with more content with which they can engage. Therefore, having more posts means your account will have a greater engagement rate.
In addition, not posting consistently makes you seem like a reckless brand or influencer to your audience. They may also not take you seriously and even eventually “forget” about you since there is a plethora of other content on the platform.
What to Do Instead
You should create a content plan for, let’s say, the next month and use a scheduling tool to make sure all your posts are automatically published on your platform according to your assigned dates to never miss a day of posting.
Reason #2: You’re Posting Irrelevant Content
How do you expect to engage your current audience, let alone attract the future audience, if all you do is post irrelevant content? For instance, you created your account for posting motivational quotes at the start, and all of a sudden, you started posting about cars.
As your audience followed you for motivational quotes, they will start unfollowing you.
On the other hand, you may think you’re posting “relevant” content on Instagram that resonates with your audience. In reality, it may not be relevant or according to their likes and preferences.
What to Do Instead
Post what you originally created your account for to make sure your current audience sticks with you.
In addition, keep an eye on engagement through built-in analytics to assess what kind of content is liked by most of your audience, so you can create and post similar content in the future on your Instagram page.
Reason #3: You’re Not Using Hashtags
Hashtags are ideal for making your content more discoverable by a wider audience since all the relevant content is shown on the same page for a single hashtag search. This means, with other content, your content and page may also get discovered.
In addition, adding location or username tags in your posts makes your content more visible on the platform.
What to Do Instead
If you aren’t using hashtags, it’s essential to start using them in your Instagram growth strategy.
Even if you are using hashtags, make sure they are relevant to the content you’re posting. For this, you can do your own research and even take inspiration from your competitors as to what hashtags they are using.
Moreover, you should add location and username tags relevant to your posts to boost your account reach.
Reason #4: You’re Not Interacting With Your Audience
Social media is called “social” media for a reason. If you don’t interact with your audience, you can’t expect them to interact with your content, which means all your efforts can go to waste.
What to Do Instead
It’s imperative that you reply to your audience’s comments, DMs, and even like their comments.
Especially when you take your time to reply to their comments, they would want to leave comments on your future posts, too, since they know they will get a reply back, and this will further boost the engagement rate.
You can also initiate the conversation yourself on your posts by asking a question relevant to the post.
Reason #5: You’re Being Too Salesy
Whether you’re a brand or an influencer trying to find success on Instagram, one of the main reasons you might be struggling with this platform could be that you’re always trying to make a sale or earn money through your audience.
It’s not hard for your audience to tell if your social media presence is only to make as many sales as they can, which can be a huge bummer.
Of course, there’s nothing wrong with promoting your brand or a product, but 24/7 talking about this can be upsetting for your audience.
What to Do Instead
Instead of constantly promoting your products or services, be subtle about it. Your feed should contain more organic content than promotional content.
If your high-quality organic content is engaging enough to your audience, they will eventually pay attention to your promotional posts without you trying hard for it. So, it’s better to focus on organic content and build a tight-knit community to be successful on Instagram in every way.