Tuesday, September 27, 2022



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Warren Modlin Joins HOYA Vision Care As VP of Marketing

Warren Modlin has joined the company as its Vice President of Technical Marketing. In his role, Modlin leads professional relations and innovation strategies for North America, in addition to representing the North American market and delivering on key global initiatives alongside Research & Development.


Trained as an optometrist in South Africa and based in California, Warren Modlin brings more than 30 years of optical industry experience to HOYA, beginning with his 12-year tenure at CIBA VISION where he contributed to the launch of many innovative lens technologies. He also held leadership positions at Oakley and has launched optical businesses including two consultancies and NDV Performance.

“I am excited to join a company that is equally dedicated to supporting its customers with innovative products and unparalleled service,” said Warren Modlin. “Product innovation and technical quality is the life blood of a great company. I feel strongly that HOYA is best positioned to take advantage of the next generation of technology innovations to help ECPs and consumers achieve their maximum potential through vision performance.”

“We are very happy to welcome Warren to our global team of visionaries,” said Eduardo Martins, President of HOYA Vision CareNorth America. “Our customers will no doubt benefit from the deep industry knowledge and marketing experience he brings to our company.”

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